Play England campaigns for all children and young people to have freedom and space to play throughout childhood. We work with national partners, corporates and other organisations with shared aims to raise awareness about the importance of play.

We advocate to government to make fundamental policy changes to protect and promote play, and encourage everyone who has an impact on the lives of children and young people to recognise and plan for children’s play.

We share practical advice and guidance on best practice to help everyone who wants to improve opportunities for play in their area.


Play England, Play Wales, Play Scotland and PlayBoard Northern Ireland coordinate Playday, the play sector’s flagship campaign.