Our vision and values

Our vision and values

Our vision

Our vision is for England to be a country where everybody can fully enjoy their right to play throughout their childhood and teenage years, as set out in the UN Convention on the Rights of the Child, Article 31 and the Charter for Children’s Play.

To achieve this, we aim to ensure that:

  • All children and young people have the freedom — time, space, permission and opportunity — to play throughout their childhood and teenage years
  • All residential neighbourhoods are child-friendly places where children and young people can regularly play outside
  • Everyone is aware of the importance of play — outdoors and indoors — as part of children and young people’s daily lives.

We will do this by:

  • Raising awareness of the importance of play for families and communities
  • Campaigning to influence decision-making at all levels of government and across the public sector
  • Influencing, informing and sharing good practice across all those who shape children and young people’s freedom to play
  • Building on evidence and sound knowledge — from research, stakeholders and staff
  • Supporting people to get involved in helping more children play outside more often where they live
  • Disseminating learning and using findings to inform practice and campaigning.

In all we do we will:

  • Work in partnership with like-minded people and organisations
  • Build projects collaboratively, respecting existing boundaries and ownerships within the membership, making best use of local and specialist expertise and striving to make sure that investment benefits the sector as a whole
  • Be led by our members, informed by children and young people
  • Behave with integrity, honesty and clarity in all our dealings.

Everything we do is underpinned by the Charter for Children’s Play.